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- Reviewing the marketing plans
- Increasing the visibility of the company and promoting our Kickstarter campaign
- Creating all the content for our website, email marketing and Kickstarter campaign and managing multiple social media
I worked with the founders to launch a Kickstarter crowd founding campaign. I developed and coordinated all the marketing activities (website content, social media, email-marketing, press release) and did market research. The campaign had raised public attention and been featured in many major publications worldwide.
- Designing a questionnaire survey based on several marketing theories
- Using statistic tools (SPSS) and decision models to analyze data
I participated in a project about how the advertising effects are influenced diversely by different types of celebrity endorsers. The entire project requires good knowledge of problem solving, data analyzing and how to apply the theory to practice and further to make business decisions.
- Assisting to make financial reports
- Being in charge of part-time employees
I spent two months in the accounting department of Her-Jer. This internship gave me an opportunity of working in the organisation and learning how the corporate works.
Majors in finance, marketing, economics
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Integrated master’s degree in management
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Major in business administration, minor in business and economics
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SPSS, Microsoft Office (Word, Excel, PowerPoint), Oracle ERP software
- 2011: Member of NTU student association, managing the school’s image and community engagement
- 2011: English teacher in a winter camp for Taiwanese children
- 2010: Volunteer tutor for homeless children
- Hobbies: Singing, cooking, travelling, mangas
Mandarin Chinese: native | |
English: proficient, TOEIC 915 (2014) | |
French: beginner, eq. to CLES A2 |